Consumer Loyalty Solutions
Change Creates Opportunity
The rewards landscape is changing. Companies can no longer rely on a passive, static rewards program. Consumers are demanding more from their rewards programs in an environment when many companies are challenged financially. The time to redefine yourself and your approach to your customers is now.
At TSYS, we believe that loyalty must extend beyond rewards. Rewards fuel loyalty – and are most beneficial when they are an integrated part of the full customer experience. That's why we offer an end-to-end customer centric approach to define, design and deliver your fully scoped loyalty program. Our approach focuses on rewards that are both tangible and intangible, and that ultimately lead to sustained customer engagement.
Loyalty is the highest form of measurable marketing that positively drives customer behavior. We believe that the best loyalty programs integrate with your overall marketing strategy and can lead to financial and brand benefits that accompany loyal customers.
Together, Putting Your Customers First
Our goal is to be your valued thought partner and responsible stewards of your business assets. We follow four basic tenets that allow for the most responsive partnership:
- Smart is not smart enough until it's fast and flexible
- Technology enables us to listen to, learn from and influence your customer's behavior
- Loyalty programs must deliver immediate results while optimizing long-term member value
- Programs must focus on the right member segments for both short- and long-term results
Core Capabilities
In order to deliver loyalty solutions that create value for both you and your customers, TSYS delivers end-to-end capabilities focusing on a core set of strategies and services:
Turning data into insight leads to smarter decisions. Using a wide variety of data, we will help you to identify and understand the economic and driving factors of your loyalty program, both in the short and long term.
We will work collaboratively with you to harness the power of market and consumer intelligence to build sustainable and profitable loyalty strategies. Our most important steps in this process focus on:- Listening and learning from your customers, using market trends and consumer behavior
- Maintaining a strong focus on your brand and aligning the program's value proposition with yours
- Identifying and influencing behavior and guiding customers from acquisition through retention
A lifetime customer value leads to incremental financial value … and then some. With our loyalty programs your customers will ultimately maintain a diversity of products, consider you a lifestage partner and be a strong advocate for your brand.
Technology SolutionsTSYS has a history of leadership in the loyalty industry, starting with our world class technology. We built it from the ground up to enable a better customer experience and more opportunities for deeper engagement. We continuously invest in innovation to ensure we deliver on our core building blocks:
- Intuition and Intelligence
- Rapid Configuration and Deployment
- Fast and Accurate Processing
- Open Architecture
- Robust and Secure Infrastructure
We believe in the power of an integrated solution that is enabled by open architecture. We offer:
- Intelligent System/Data Integration: TSYS receives and translates data from multiple systems and vendors
- Dynamic Decisioning Engine/Adaptive Segmentation: strategic rules of customer engagement are configured in the system
- Multi-Channel Customer Connections: TSYS provides real-time feeds to any channel to respond immediately to your customers' behavior
We design measurable marketing programs in order to drive profitable customer behavior. We believe active communication is key, and that messages must be personal, relevant and timely.
Our in-house marketing team uses a multi-channel communications platform of integrated voice, Web, print, mobile and email to deliver highly targeted messages to the right customer at the right time. We pay particular attention to customer segmentation, current loyalty trends and your competitive environment in order to create a campaign that is unique to you and your business. Our goal is to deliver an integrated campaign flow starting with Acquisition and moving through:- Activation: loyalty program enrollment and welcome messaging
- Stimulation: through mobile coupons, targeted offers
- Redemption: bonus points and cross-product promotions
Ultimately allowing for on-going customer retention.
We believe redemption services are more than just shipping and handling. Every redemption is a possible turning point in a customer's relationship with your brand.TSYS designs these experiences to be supremely positive by catering to your customers' every need.
We offer a wide range of redemption services, including:Fully integrated redemption channels - allows customers to redeem through the Web, IVR and agent
- Custom catalog sourcing and management - offers the ability to build custom catalogs, configurable down to the individual member level; and updated real time
- Comprehensive in-house travel services - create custom packages and book air, hotel, cruise and travel packages
- Customer care and issue resolution - empowered call-center agents who support members, manage redemptions and resolve customer needs
Let's Work Together
It's all about perspective. It's our unique approach to loyalty and the application of our talent, services and technology that delivers value to you and your customers. Let TSYS establish a loyalty program that delivers a compelling experience for your customers, and drives financial value for you. Together, we will put your customers first.
For more information about our Loyalty capabilities and programs, as well as strategic industry partnerships, please contact jleroy@tsys.com.