TSYS to Offer Financial Institutions an Enterprise-wide Loyalty Program
Alpharetta, Ga., April 3, 2008 — TSYS Loyalty today announced the development of an innovative product that calculates points and rewards for customers who subscribe to multiple products with a single financial institution, which include, but are not limited to direct deposit, credit, mortgage, insurance and Certificate of Deposit accounts.
TSYS® Enterprise RewardsSM (patent pending) also supports a Web interface, which allows the bank’s customers to manage their total relationship with a single access point.
“This comprehensive approach to loyalty marketing goes beyond the traditional debit and credit card programs. It provides distinct value to customers of the financial institution and rewards them for the business they entrust to the bank,” said Rod Boyer, president of TSYS Loyalty. “When you couple this with our household, parent-and-child, and peer-to-peer points pooling, you provide the increased customer retention our clients desire.”
TSYS leads the industry with innovative rewards programs; consulting to develop best-in-breed loyalty points programs for merchandise or travel; introducing sophisticated data analytics to improve card programs; and operating as a full-service rewards fulfillment provider.
About TSYS Loyalty
TSYS Loyalty provides technology-based loyalty marketing solutions for the financial services and retail industries, delivering a full range of tools to make loyalty more rewarding. With offerings from loyalty processing, program design and analysis to marketing, rewards fulfillment and member services, our solutions build and sustain long-term customer loyalty and are proven to achieve positive, measurable financial results. TSYS Loyalty is a wholly owned TSYS subsidiary. For more information about TSYS Loyalty, contact sales@tsysloyalty.com or log on to www.tsysloyalty.com
About TSYS
TSYS (NYSE: TSS) is one of the world’s largest companies for outsourced payment services, offering a broad range of issuer- and acquirer-processing technologies that support consumer-finance, credit, debit, healthcare, loyalty and prepaid services for financial institutions and retail companies in the Americas, EMEA and Asia-Pacific regions. For more information, contact news@tsys.com or log on to www.tsys.com.
Contacts
Cyle Mims
TSYS Media Relations
+1.706.644.3110
cylemims@tsys.com
Shawn Roberts
TSYS Investor Relations
+1.706.644.6081
shawnroberts@tsys.com