Is Loyalty to Card-Issuing Banks a Thing of the Past?

October 21, 2014 | by Samuel Murrant

Is Loyalty to Card-Issuing Banks a Thing of the Past?

It's no secret that payment card loyalty programs are highly effective customer acquisition tools. In fact, they are so effective that customer retention and loyalty are increasingly being taken for granted. As a result, there is an imminent danger that true "loyalty" to issuer card brands may actually be on its way out. read more >>

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