Indoor Location GPS: Coming Soon to a Store Near You

June 22, 2014 | by Charles Keenan

Indoor Location GPS: Coming Soon to a Store Near You

Pinging customers with product offers when they walk into a store or down an aisle could soon become a key driver for loyalty. Indoor-location GPS tracking has not yet arrived in any big way, but retailers are quietly gearing up for this phenomenon, described by Square co-founder Jim McKelvey as "the next frontier in advertising." For retailers — and financial institutions — it's a tempting new avenue to building loyalty and capturing customer information. read more >>

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