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Canadian Tire Financial Services leverages TS2 for growth and loyalty
TSYS Enables Canadian Tire to Enhance the Value it
Brings to its Customers
The Opportunity
To further develop cards as a strategic revenue driver for the Canadian Tire enterprise, while enhancing customer loyalty to the stores.
The Solution
Leverage TS2® and TSYS proprietary tools to manage the card needs of the company's loyal customers; work with TSYS to create a customized card program that would increase Canadian Tire's cardholder accounts on file, while building customer loyalty across all business units as well as convert more than two million private-label cardholders to a co-branded MasterCard with an integrated, real-time, loyalty program.
The Benefits
- Successful conversion of private-label cards to one of the largest co-brand bankcard portfolios in North America
- Introduced new gift-card program, further leveraging relationship with TSYS to avoid costly technology builds and business complexity
- Improved speed-to-market and less customization for new products and promotions
- Greater leverage of revamped loyalty program
- Strong partnership with common commitment to the retail customer. Notes
Chris Mindorff, director of marketing operations for Canadian Tire Financial Services, "Both CTFS and TSYS are committed to the success of the Canadian Tire Enterprise and providing value to our customers."
For full case study information, contact TSYS Sales at +1.706.649.2307, or use our information request form.
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