A leading FI improved the digital experience of a loyalty program by spurring cardholders to action.  

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Improving Year-Over-Year Program Performance by Encouraging Cardholders to Take Action

May 19, 2017

A leading FI improved the digital experience of a loyalty program by spurring cardholders to action.

How could a leading FI improve the digital experience of its partner retailer's cardholder loyalty program while also increasing customer awareness and support of a national charity? The answer: By having TSYS® redesign the rewards site and use a combination of digital and direct marketing tactics to increase the charity's visibility.

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