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The Importance of Permission Marketing in the Digital Age

May 19, 2017

Our white paper provides four techniques for pursuing permission marketing to enhance the customer's digital journey.

As technology increasingly touches people's everyday lives, it has also made consumers more willing to exchange their personal information with brands for something of value, whether information, discounts or rewards. And, for card issuers, this is a relatively untapped opportunity for deepening customer relationships and generating incremental income.

This report revisits Seth Godin's five stages of permission marketing and updates them for today's digital era. It then provides four techniques for pursuing permission marketing to enhance the customer's digital journey.

Authors: Morgan Beard, TSYS, and Andy Kulina, Cambridge Loyalty

Download the White Paper