Calming Customer Holiday Hysteria

Tips to keep the season bright for you and your customers  

Main Content

Calming Customer Holiday Hysteria

Dec 18, 2017

Calming Customer Holiday Hysteria

Tips to keep the season bright for you and your customers

It’s the most wonderful time of the year, especially if you’re brick-and-mortar retailer or online merchant. According to Deloitte’s 2017 Holiday Survey, retail holiday sales are expected to increase 4 to 4.5 % this year, and reach $1.04 trillion to $1.05 trillion between November 2017 and January 2018.

Furthermore, “the average consumer is expected to spend an average of $1,226 during the holiday shopping season [and] that number doubles to an average of $2,226 among households earning $100,000 or more,” according to Deloitte. Additionally, “it’s the period from Black Friday through Christmas where sales really pick up,” says a study by RJ Metrics, as “these shopping days pull in 50-100% more revenue than shopping days during all other times of the year.” 

As exciting as it may be to get your piece of this growing holiday pie, take necessary steps to maximize your opportunities, your customers’ e-commerce experience and offer have cutting-edge payment solutions to keep holiday hysteria down to a minimum as customers’ shopping frenzy increases.

mPOS: A Convenient Way to Pay

One of the traditional challenges for shoppers during the holiday seson are long lines at the checkout counter. By enabling mobile point-of-sale technology, you can begin accepting payments on mobile devices such as tablets, which enables you to “ring up” customers from anywhere on the sales floor. This can facilitate impulse purchases and also prevent customers from abandoning their (physical) shopping carts due to long checkout lines.

Tip: Optimize and Test Your Website

Another common source of frustration for frazzled holiday shoppers are e-commerce websites that don’t work as well as consumers have come to expect.

On your site, first and foremost, pay attention to speed. Many online shoppers who have trouble with website performance don’t return to the site to buy again. Load time is also one of the many ranking factors that Google takes into account when determining search engine rankings. As a starting point, consider the following practical tips for speeding up your website.

Why Customers Abandon Their Online Shopping Carts

Despite your best efforts, you may still find customers leaving your site and abandoning (online) shopping carts which can add to your holiday paranoia. According to the Baymard Institute—which averaged the shopping cart abandonment rate statistics from 37 different surveys conducted between 2006 and 2016—the average documented online shopping cart abandonment rate is 69.23%. To be fair, a large portion of abandoned shopping carts can likely be attributed to the online equivalent of window shopping (i.e., potential customers comparing prices, saving purchases for later, etc.) But it’s worth noting some of the most common reasons for abandonment that you can control, namely:

  • shipping costs, taxes and fees too high
  • account creation required
  • checkout process too long or complicated

Try to avoid requiring customers to create an account to check out, and don’t collect more information than needed to safely complete the transaction. Learn that lesson and you’ll discover that online shopping cart abandonment is often temporary, as “of those who start an order, 61% eventually bring more than half of their shopping carts to the e-cashier.” That same article notes that “payment-centric reasons are the least commonly cited cause of abandoning online shopping carts.”

Get in the holiday spirit

Last but not least, don’t forget that your e-commerce site should reflect the festive nature of the holiday season. Create content designed to appeal to holiday shoppers and “design visual content that answers broad questions about your product and service, which are likely to be asked by people who fall outside your typical buyer profile,” advises Business Collective.

Also, consider designing a Christmas or holiday-themed version of your company’s logo. It’s a nice touch for your customers and will keep your brand top-of-mind. This year, turn the most hectic time of the year, into the wonderful time of the year for both you and your customers.

Contact Us
About Our
Merchant Services

Get your Free Quote, Now!

After you have submitted your information, a TSYS representative will contact you.

All fields are required to submit form. Your information is private and secure. We do not accept adult businesses

Customer Support Form