Video: Embarking on a Digital Commerce Journey

Customer engagement is the name of the game, and there are many opinions about how those in the payments industry can truly win.  

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Embarking on a Digital Commerce Journey

May 19, 2017

Video: Embarking on a Digital Commerce Journey

Customer engagement is the name of the game, and there are many opinions about how those in the payments industry can truly win. Most agree that the promise of newer technology isn’t enough, and today’s savvy consumers want innovation without sacrificing other key factors like ease of use and security.

Creating the ‘wow’ experience

With mobile devices becoming so commonplace, the race is on to become the “go-to” source for digital engagement. Solutions like tokenization and host-card emulation have taken mobile payments from innovation labs and trade show floors to real payment options for consumers all over the world. The heightened security measures behind digital wallets and the innovation they’ve spawned mean greater engagement for financial institutions and merchants who compete for the attention of customers who have more banking and payments options than ever.

Consumers are looking for factors like ease of use and access to services on their digital journey. It’s not enough for the technology to look good – it needs to be easy to navigate, comprehensive and respond in real time. Examples like transactional credit and mobile applications with real-time decisioning have much potential for customer engagement going forward.

Keeping it real

Consumers have high expectations, and digital engagement strategies should reflect those expectations with solutions like geo-locational technology and geo-based marketing, alerts, past purchasing behavior, rewards, loyalty, security and authentication at the point of sale.

It’s not enough to just grab a savvy, tech-focused consumer’s attention – we’ll only keep it through authentic, personal experiences.