Accept Prepaid Credit Cards

Prepaid cards — also called open loop prepaid cards — are network branded, reloadable and can be used at any merchant location that accepts those brands. In addition to purchasing goods, consumers can also use prepaid cards to withdraw cash at ATMs and other bank-related activities.  

Accept Prepaid Credit Cards

Prepaid cards — also called open loop prepaid cards — are network branded, reloadable and can be used at any merchant location that accepts those brands. In addition to purchasing goods, consumers can also use prepaid cards to withdraw cash at ATMs and other bank-related activities. 

Popular with consumers, personal-use prepaid cards complement the debit and credit cards already in their wallets. They can also be used as a readily accessible and safe alternative to carrying cash. Since they carry the widely accepted Visa® and Mastercard® logos, merchants can process them in payment just as they would a network-branded credit or debit card. 

Gift & Loyalty Cards 

Another category of card-based payment options is gift and loyalty cards. Referred to as closed-loop prepaid cards, they enable virtually any merchant to expand their capabilities and grow their business. 

The closed loop gift card program offered to merchants by TSYS® through Valutec® features predesigned or custom cards and targets virtually any retail or restaurant merchant. The loyalty card program features point-to-dollar conversion that works well for grocery stores, small retail chains, car washes and many other retailers. 

Because most cardholders spend more than the value loaded on their card, these programs can have the potential to represent increased sales and profitability for participating merchants. 

Gift and loyalty cards are the same size, made of the same plastic material, and process like credit, debit and prepaid cards, but there are some important differences. 

Loyalty Cards 

Loyalty cards — also referred to as rewards cards, discount cards or club cards — typically feature a barcode or magnetic stripe for scanning. A merchant loads a closed loop prepaid loyalty card with a specific value and gives it to a customer, providing them a strong incentive to continue frequenting the business to rack up more rewards by following the rules set by the merchant. The customer ultimately redeems the rewards (usually a monetary addition to the card or free merchandise) when the point accumulations reach a predefined threshold. 

Adding loyalty cards to your prepaid card program enables you to track the buying behavior of your customers, converting sales to points to incentivize repeat purchases in your retail locations. They’re also a simple way to show your appreciation to loyal customers for their patronage and a great way to attract new customers. Loyalty cards should be a top priority for all businesses because they can help drive profits and improve cash flow. 

Gift & Loyalty Card Options 

Choose from generic, pre-designed cards customized with your business name, or create your own custom-designed cards and displays with your unique branding, logos and more. Depending on the option you choose, you can be selling or distributing gift and loyalty cards in as little as three business days after you place your order. 

Consider the following benefits of gift and loyalty cards for your business:

  • The potential for increased sales and revenue from new and existing customers is great
  • Custom-designed cards become part your overall marketing program to enhance your business’s credibility and visibility
  • Satisfied customers purchase and distribute more gift cards, driving additional new customers to your business
  • Gift card recipients may reload card for future purchases at your business
  • Loyalty card recipients are likely to shop more often to earn more rewards
  • User activation requirements and card security features minimize the risk of theft or fraudulent purchases
  • Additional revenue possible from gift card balances that are never redeemed
  • The gift and loyalty card programs offered through TSYS provide 24/7 customer support from Valutec to resolve any questions or issues you may have

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